Getting A Good Retention Rate For English Courses
Posted on May 17, 2023
How To Boost The Retention Rate For English Courses At Your Company
Get The Line Managers Involved
We wish everyone was as hot on staff English training as we are. But when things get busy at work, sometimes it’s the students’ managers who talk them into working overtime rather than going to that English class.
So to avoid this, talk to the line managers before the course starts. Emphasise that the staff will be able to do their jobs better and stick around longer if they speak better English and they’re happy.
Have The Students Sign Up
The staff really want these English courses, right? When they sign something to say they understand their company is paying for this and they will attend, it makes a real psychological difference to their attendance.
Get The Students To Pay A Deposit Or Part-Fund The Course
Some of our clients get the students to pay part of the course. The courses are pretty cost effective per person so even half the course fee doesn’t add up to that much. And when people pay for courses, they’re more likely to make the most of them.
Emphasise That It’s Only 10 Or 12 Weeks
Anyone can organise themselves to commit to a course if they know it’s only a couple of months.
Avoid Busy Periods At Work
Are you anticipating being snowed under at Christmas with everyone on overtime? No problem, we’ll just schedule a break then.
Pop Your Head Into The Training Room Now And Again
We keep track of attendance in our English courses but there’s nothing like the manager keeping a visible eye on you to keep you coming to class.
Choose Class Times Wisely
When do the staff finish their shifts? If it’s way before the class, this is likely to harm your retention rate for English courses.
The best time for English classes is usually shortly after the staff finish. This avoids employees having to hang around when they’d rather be on their way home. Alternatively, right before shifts start can be a good option.
Going back to the students’ line manager buy-in, make sure they’re not on the rota to work when they should be in English class.
…Also Choose The Best Branch Location
What We Do To Improve The Retention Rate For English Courses Our End
Keep An Eye On Attendance Through The Registers
We can do the registers or you can, we’re easy. But it’s important to keep track of repeat offenders so we can ask you what happened. Sometimes we lose students due to staff turnover, in which case you can replace that student if you’d like.
Actively Solicit Mid-Course Feedback From Students As Well As HR
The worst thing that can happen is that staff drop out of their English classes because they don’t like something. Not everyone is as assertive as we’d hope, and some feel their level of English holds them back from complaining.
That’s why this year we started to send online feedback forms to students as well as getting feedback from HR. Students can fill the forms in their own languages and it helps us see what’s what.
Only Work With The Most Personable And Engaging Teachers In London
Our wonderful teachers are what sets our English courses apart from those of other providers. Yes, the language is important but a good teacher needs to be motivating too in order to keep the students coming back.
What Happens If Students Do Drop Out?
The first thing is to solicit feedback from that student, could we have done something better? If they didn’t like something about the teacher, scheduling or anything else, it’s possible their classmates also feel the same.
When you get staff English training at your company through Orchid English, you can substitute one student for another if the original student drops out. We don’t want you to waste your investment, and then another employee can benefit.
Get In Touch For Professional English Language Courses At Your Company In London
We hope this article answered your questions on how to get a good retention rate for English courses. It’s certainly something to keep an eye on but with good planning we should be able to keep numbers high throughout the course.
About Orchid English
High quality English language classes for professionals. We come to your company in London at your convenience.
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